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The Rivers State edition of Loya Milk Swim Meet Season 3, witnessed an intense
competition for the top spot last weekend in Port-Harcourt. The yearly inter-school
competition is sponsored by Loya Milk the premium brand of Promasidor Nigeria
Limited.
Unlike in the Ibadan challenge which held a week earlier where the host Lifeforte
International School effortlessly won five out of the six gold medals, the medals were
almost equally split this time between Bloombreed High School and Archdeacon
Brown Education Centre, both of Port Harcourt.
Bloombreed, which hosted the inter-school swimming contest, had to put up a tough
fight to pick three gold, two silvers and a bronze medal, while its closest rival,
Archdeacon Brown won two gold, two silvers and a bronze medal.
Archdeacon Brown beat Bloombreed to the coveted 100 metres relay for boys, a feat
some officials said may have dwarfed the extra gold medal received by the latter.
Laurels Model College and Brookstone School also won medals in the events
entered for by 10 Port Harcourt-based schools. The schools included GoldSpring
High School and Holy Cross International School.
Others were Emmy Norberton International School, Hopespring Foundation School,
Montessori International School, Seal Model School and Tender Heart Academy.
The competition was officiated by members of the Nigeria Aquatics Federation.
The Brand Manager (Loya Milk), Oluwaseyi Aderibigbe explained that just as
swimming helps to rejuvenate human system and enhance physical fitness, Loya
Milk’s 50% More Calcium unique fortification helps consumer attain optimum
physical wellbeing by helping them build stronger bones, tougher teeth and healthy
heart.
She noted: “The interest of Loya Milk in swimming resonates with its unique brand
essence. Loya Milk is fortified with extra calcium, which makes it the choice of
consumers who desire to live healthy and remain physically fit.
“We at Promasidor Nigeria Limited, makers of Loya Milk are convinced that inter-
school competition is key to achieving our national sports objective. Through the
Loya Swim Meet, we are playing a lead role in the quest to discover young talents in
swimming.”
A professional swimmer, Dino Ebarakumo, who was part of the officiating team, said
the competition would stimulate young adults’ interest in professional swimming.
“States like Rivers and Bayelsa are blessed with talents in swimming. Most of the
kids are natural swimmers. But we need to motivate them to embrace the sport as a
profession. This is the reason I see the Loya Milk intervention as a noble initiative
that must be emulated by other brands,” Ebarakumo, who is also the captain of
Rivers State Swimming Team, further said.
Loya Swim Meet started in Lagos in 2016 with 10 schools participating. It was held in
both Lagos and Port Harcourt the following year. The ongoing season held in Ibadan
before it moved to Port Harcourt last weekend. It will be hosted by Abuja after which
it returns to Lagos for the grand finale.
Besides Loya Swim Meet, Promasidor is engaging Nigerian youths through
Cowbellpedia Mathematics TV Show and Promasidor Harness Your Dream, a career
awareness workshop for public secondary schools.
