Hottestgistnaija.com
Cowbell Chocolate, a brand of Promasidor Nigeria Limited, has entered into partnership with
Supa Strikas, an iconic football property for young people.
Speaking on the deal, the head of Legal/PR, Promasidor Nigeria, Mr. Andrew Enahoro, said
the Cowbell Chocolate collaboration would leverage the publication’s monthly comic series
and weekly animated TV shows, which premiered last month, to inspire kids and teenagers
positively. He noted that the partnership was to reignite courage among young people and
help them develop the ‘can-do’ enthusiasm.
According to him, “This partnership leverages the serialized comic strips, which is released
monthly as well as the comic TV series that started showing on dedicated TV stations across
the country recently.
“The story of Supa Strikas is that of imagination and doggedness. It is unique but familiar,
daring but interesting. Young people are capable of achieving any feat, and we must develop
this capacity positively. Somebody must inspire them to think beyond what they see as
limitations. This comic series is a positive inspiration.”
Enahoro further said: “We at Promasidor Nigeria have always identified with initiatives and
ideas that help children and youths to positively harness their potential, hence we are part of
this noble initiative. This partnership is about changing the narrative. Our kids deserve a
mode edifying upbringing.”
The Marketing Manager of Promasidor, Mr. Abiodun Ayodeji, added, “Cowbell Chocolate is
fortified with the essential vitamins and iron, giving younger people the energy to ‘Get Up N
Go’. As part of our brand promise of raising healthy, energetic and fun-loving young kids, we
needed to leverage their passion and pass our message – ‘Get Up N Go’ succinctly. For us,
the Supa Strikas partnership ties seamlessly into what we intend to achieve.”
The Supa Strikas property debuted in 2001 as a printed comic book series. By 2010, the
monthly print run had grown to over 1 million comic books distributed across 19 countries in
Africa, Europe, Latin America and South East Asia, making it the largest circulating monthly
comic book in the world.
To coincide with the 2010 World Cup in South Africa, the first Supa Strikas television series
was launched globally. Now in its 6th season, the series airs in over 100 countries and 19
different languages, with a range of top class broadcasters including Disney and Nickelodeon.
Promasidor Nigeria’s corporate social responsibilities, which target children and youth
population, cut across sports, education and capacity building. Some notable ones are
Cowbellpedia, Promasidor’s Harness Your Dream, Loya Swim Meet and the Quill Awards.
