ONGAcious, a television programme sponsored by Promasidor Nigeria Limited, makers
of Onga Seasoning recently premiered on TV stations across Nigeria. The show’s
three major thrusts are healthy living, culture and food
Speaking at a press preview of the show, the Marketing Manager, Promasidor Nigeria,
Mr. Abiodun Ayodeji said the programme would inspire the audience to appreciate the
health benefits of various indigenous meals and show them how such delicacies could
be prepared in a healthy manner. “Each episode focuses on a specific city or town,
showcasing its rich history, culture, people and traditions,” Ayodeji pointed out.
The show will also point out the different forms of aerobics, taking the audience through
how physical exercise could improve their general wellbeing. The wellness and family
talk segments will also examine different lifestyle subjects with a view to teaching
families acceptable health tips and social etiquettes.
Ayodeji, who spoke at the media premiere of the show, said: “We try to promote healthy
lifestyle among families, and this is in line with the brand values of Onga. We want to
impact the lives of consumers positively.
“ONGAcious is an all-inclusive family TV show, that highlights the important lessons in
healthy lifestyle, culture and culinary. It will showcase the array of local Nigerian meals
that can be prepared in a healthy manner.
“Each episode exposes viewers to the unique history, traditions and culture of a specific
city or town. Apart from the documentary, an individual who is grounded in the culture of
the place takes the audience through its history in an engaging manner. The show also
shows the audience the array of local foods they can prepare and highlights the health
benefits of such delicacies.”
Brand Manager (Onga), Sophiat Bello said a number of TV stations, selected from all
parts of the country started airing on Saturday, April 7, 2018. ONGAcious, according to
her, is a pan-Nigerian programme both young and old would find valuable and
educative.
Onga seasoning brand was introduced into the Nigerian market in 2004, pioneering the
powder segment of the seasoning market. 10 years later, in 2014, the brand extended
its offering into the cube sub-category. Onga powder is available in Stew, Classic,
Chicken and Ginger, Onion and Garlic variants while Onga cubes is available in Classic
and Chicken variants.