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MASSIVE ATTENDANCE AS AFRIMA HOLDS CONFERENCE IN UGANDA

MASSIVE ATTENDANCE AS AFRIMA HOLDS CONFERENCE IN UGANDA

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It was massive turnout of the biggest names in Uganda’s music industry 
when the All Africa Music Awards, AFRIMA, hosted the 2015 AFRIMA Uganda 
Stakeholders’ Conference on May 19, 2015 in Kampala, the capital city.
 
In partnership with the African Union Commission, AUC, All Africa Music 
Awards, AFRIMA, is a continental music awards project that is 
conceptualised to reward the music talents of Africa and also stimulate 
conversations on how the African music industry can contribute to the 
economies of African countries and create jobs towards reducing poverty 
on the continent. AFRIMA opened its 2015 entry submission on Monday, May 
18 and closes on July 20, 2015.
 
The dates and modalities for entry submission, among other important 
details about the awards project, formed the crucial discussions held 
with the Ugandan music and media stakeholders gathered at the Rwizi 
Hall, Hotel Africana, Kampala, Uganda.
 
AFRIMA Regional Director, Eastern Africa, Mike Strano and AFRIMA Project 
Director, Adenrele Niyi received at the venue attendees which included 
celebrated Ugandan music artists such as: Ragga/Dancehall sensation, 
Nutty Neithan; Afro-pop princess, Cindy Sanyu, Folk Music star, Joel 
Sebunjo; Afro-soul diva, Lilian Mbabazi; R&B crooner, Michael Ross; star 
vocalist, Irene Ntale; Dancehall artist, Vampino; Rappers 
extraordinaire, Navio and The Mith and 2014 AFRIMA Winners of the 
Reggae, Ragga & Dancehall category, Radio & Weasel, among others.
 
While introducing AFRIMA, Ms. Adenrele Niyi stated that Uganda was 
coming under focus for the important stakeholders’ conference because of 
the vibrant music industry. She added that beyond awarding trophies to 
artistes for their creative works, “AFRIMA is very keen on engaging the 
people who are critical to the awards process to give them a platform 
for knowledge sharing and capacity building. Without the artistes and 
music professionals there can be no awards to give out. The 
International Committee of AFRIMA will appreciate the support of the 
Ugandan music industry to prosecute the 2015 AFRIMA and this is why we 
are here today”.
 
During his presentation on AFRIMA and the 2015 awards calendar, Mike 
Strano acknowledged the lead position Uganda occupies in the music 
industry of Eastern Africa. He emphasised this while going through the 
33 award categories pointing out that Ugandan artistes, Jackie Chandiru 
and Maurice Kirya, were nominated for Best Female Artiste in Eastern 
Africa and Best Male Artiste in Eastern Africa respectively.
 
“However, the good thing is that Radio and Weasel brought home a trophy 
for Uganda winning the Best Reggae/Ragga/Dancehall category. So, we 
encouraged the artistes to get on the digital platform and mobilise you 
fans to vote for you. Voting will be done on AFRIMA website, 
www.afrima.org and the AFRIMA jury will announce nominations after the 
screening process”, he revealed.
 
One of AFRIMA’s Uganda media partners, FACE TV also advised artistes who 
may have challenges with submitting their works on the AFRIMA website to 
contact FACETV office where an official will be available to offer 
informed assistance. Executive Director, FACE TV, Pejay Boaz, said 
“AFRIMA coming to Uganda for this conference is a welcome development. 
At FACE TV believe in the Ugandan music industry and that is why our 
channel plays only Ugandan music, all day, every day. In addition, we 
are glad to align ourselves with an initiative that helps our industry 
to grow”.
 
There was an interactive sessions with many participants expressing 
excitement at the opportunity AFRIMA was offering Ugandan music to 
compete on the global stage. Speaking about his AFRIMA 2014 experience, 
one half of the Uganda Reggae/Raga duo, Radio, shared: “I was in Lagos 
for AFRIMA last year, and it was an experience I will not forget because 
it is the first time I will win an award. Although I have been nominated 
for many international awards, we’ve never won until AFRIMA came. So, I 
have joined the winning team and I want to say to Ugandan artistes to 
also improve on your craft where necessary and join the AFRIMA winners”.
 
AFRIMA 2015 Uganda Stakeholders’ Conference came to a close with a word 
of thanks to AFRIMA from the Director, SMSOne Uganda, Elisabeth Mushabe. 
“We are impressed with AFRIMA and the platform they have made available 
to African artistes. In Uganda, we are pushing to grow our music 
industry and if AFRIMA comes here to offer us creative ways of achieving 
this, then we will work with them to for the common objective”, she 
assured.
 
Media organisations present cut across television, radio, print and 
blogs including, Nation TV, Bukedde Media, Delta TV, Metro FM, Urban TV, 
Red Pepper, The Observer, The Ugandan Drone, Magic FM, Fox Magazine, 
Khan Media, Daily Monitor, Big Eye, Life TV, Ugandan Broadcasting 
Corporation, Innerman FM and Record TV.
 
Likewise, present for the industry stakeholders were Isaac Luwero, Chief 
Executive Officer, The Face Studio; Lutaaya Kato of the National 
Research Centre; Dick Motovu of the Ugandan Musicians Union, 
representatives of Bebe Cool, representatives of Jose Chameleon and 
more.
 
AFRIMA 2015 is being hosted in Nigeria in partnership with the Africa 
Union Commission in line with the existing hosting rights of three years 
which commenced in 2014 and it is will be broadcast live to over 80 
countries across the world. The awards programme consists of the Africa 
Music Summit, a one-day conference to interrogate the business of music 
in Africa and how to build on the music structure to contribute to the 
African economy. There is also the AFRIMA Music Village, a two-day 
festival style music concert featuring performances from African top 
music artistes and social networking. AFRIMA 2014 was sponsored by 
Diamond Bank, Peugeot and P and G.

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