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Africa’s brewing colossus, Nigerian Breweries Plc stormed the ancient city of Ibadan on Wednesday, April 8 2015 with the Trade Launch/unveiling of its new product, Ace Roots to traders, distributors, retailers, entertainment spot operators and teeming consumers in the Ibadan, Oyo, Ogbomosho, Oshogbo, Ilesha/Esa-Oke trade zone.
According to the company’s Zonal Business Manager – West, Opeyemi Oluwalusi, Ace Roots is a product of painstaking research and response to consumers’ retailers and distributors’ demands and the result of Nigerian Breweries Plc’s in-depth consultations with critical stakeholders before its intervention in the herbal mix section of the beverage drink market.
“At Nigerian Breweries Plc., we love to respond to consumers’ demands. You will bear me witness that your feedback from consumers and critical stakeholders have continued to play critical roles in our decision making process. When our competitor came up with her brand sometimes last year and stakeholders like you and our teeming consumers started asking when is Nigerian Breweries going to come out with her own brand of herbal mixture drink? We responded by appealing to you to exercise patience as we need time to carry our proper research and consultation with you (retailers, distributors), including teeming consumers and other critical stakeholders before we can make a decision. The result of that painstaking research and consultation is what we are launching and unveiling to you here today – Ace Roots,” he said.
Speaking further in his illuminating presentation to the tumultuous crowd of traders, retailers, bar operators, distributors and consumers that thronged the Ibadan Civic Centre venue of the Trade Launch in Idi-Ape area of the sprawling ancient Yoruba city; Oluwalusi stated that Ace Roots is produced with the, wellbeing and welfare of the consumer in mind.
“Ace Roots takes the health, wellbeing and even the pocket of the consumer into serious consideration before it debuts. The herbal mix comes with the lowest sugar content in the Nigerian market today. Whereas there are herbal mixtures with as much as five cubes of sugar, Ace Roots has very low sugar content of just one cube of sugar. Aside this, Ace Roots is made with actual herbal juice extract from age-long roots, leaves and herbs. It’s alcoholic content is moderated at 6%, that’s a little higher than lager beer and slightly lower than stout beer beverages. More importantly, Ace Roots is entering the market with great value that takes the consumers’ purse into serious consideration. I can assure you that Ace Roots will not bore holes into your pockets,” he assured.
Oluwalusi explained to the ecstatic crowd that Ace Roots, like many of its predecessors from the stable of Nigerian Breweries Plc has come to’ change the game for nightlife, especially for the bitters/herbal mix section of beverage industry. Of course, the in-thing will be for consumers to ‘change their game to low sugar’,” he said.
He espoused the rich herbal content of Ace Roots to include: kolanut, ginger roots, chilli pepper, sweet orange, bitter orange, ginseng roots, cocoa bean, ASPARTNE plus seven other fruits, spice and herbs.
The event which took place inside cozy halls of the Ibadan civic teeming distributors and retailers in attendance officially introduce the latest innovative beverage drink from the rich brand portfolio of the brewing giant to
It will be recalled that Ace Roots debuts in Lagos at a coporate launch which held at the Havens Event Centre, GRA, Ikeja, Lagos recently. While introducing the new brand to distributors, retailers and consumers who thronged the venue for the event, the company’s Marketing Director, Walter Drenth, stated that “Ace Roots symbolises a call to action for everyone; customers and consumers to go back to their roots of true African herbs, fruits and spice extracts with low sugar. It’s a great innovation, one that we at Nigerian Breweries are very proud of, and we are confident our young and vibrant consumers will appreciate this game changing brand.”
