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Standard Chartered has launched an international advertising campaign encompassing TV, print, outdoor and digital to reinforce the Bank’s commitment to making a positive impact on the communities in which it operates. The campaign steps up a level in Nigeria today with the broadcast of a new TV advert which illustrates how Standard Chartered’s continued support for trade has a direct impact on individuals across the Bank’s network in Asia, Africa and the Middle East.
The campaign, which demonstrates Standard Chartered’s Here for good brand promise, also calls on people to visit the campaign micro-site on
Standard Chartered’s website (www.standard.chartered.com/
The TV advert will be broadcast internationally on CNN, BBC, Discovery and TLC, as well as on major local channels in nine of Standard Chartered’s markets, including: Bangladesh, China, India, Indonesia, Malaysia, Nigeria, Taiwan Thailand and the UAE. Through a montage of
scenes from the daily lives of four inhabitants of Dubai, Mumbai, Nairobi and Taipei, it shows how Standard Chartered’s ongoing support for trade throughout the financial crisis and beyond has allowed companies to continue doing business, employ people, and stimulate the economies in which they operate.
“This campaign goes further than merely putting our logo on TV and billboards,” says Claire Fedder, Head of Brand at Standard Chartered.
“We want to affect real change in the communities where we operate, and in this way, deliver on our Here for good brand promise.
“To this end, we are encouraging people to visit our website and tell us what’s most important to them. This will help us create a digital barometer, which will enable us to demonstrate how we are listening and to provide examples of where we positively contribute in those areas. It’s our intention to show that banks can be a positive force in local communities.”
The new TV advert is available to view at
http://www.standardchartered.
The campaign was produced for Standard Chartered by TWBA.
