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On March 24, 2025, Abiodun Oshinibosi, founder of Abelinis Nigeria Limited, unveiled his revolutionary book, PMX, which Solemnises project management and experiential marketing. The virtual launch that lasted more than 3 hours non-stop, executed flawlessly by Abelinis’ digital solution team, drew massive audience from diverse backgrounds across the globe.
The event featured esteemed reviewers, including Tsola Barrow, Principal Consultant at Applegryn & Barrow Consulting Limited, who wrote the foreword, and seasoned marketing professionals Dr. Rotimi Olaniyan, Programme Director at Nottingham Business School UK, Past President, EXMAN. A practice-oriented scholar with a broad spectrum in the marketing industry career spanning 30 years. Also on the review bill were Tolu Fadamitan, Project Manager\Product Specialist @ Dell Technology USA. 26+ in project management and Experiential Marketing and Warren Thompson, a seasoned business process professional in Canada operating in multiple cultural environment for over 30years, who all brilliantly sealed the reviews.
Those who attended the virtual launch and the industry watchers disclosed that their insightful commentary underscored the book’s significance in providing a comprehensive guide to project management and experiential marketing.
Abiodun’s philanthropic spirit shone through as he announced that the plan for this phase is to get at least 300 copies of the book to undergraduates in different institutions with related studies at no cost to the students. In achieving this plan, Abiodun sought for endowment from his friends, professional colleagues and family members.
The proceeds from the book would support Rotary International’s mission to eradicate polio worldwide. This gesture resonated deeply with members of Rotary International, who showed their support for one of their own.
The reveal of the book was unique as audiences were made to go through a fun puzzle game which sequentially revealed the cover design of the book.
Past District Governor Joshua Hassan who is the Chairman of Nigeria National Polio Plus Committee highlighted some wins and gaps so far while appreciation went to Abiodun Oshinibosi for the initiative to impact beyond intellectual value
The book PMX underscores the significance of content in driving successful projects. Two notable case studies illustrate this point:
Access Bank Lagos City Marathon: Under the visionary leadership of Otunba Bukola Olopade, this event achieved remarkable growth, earning a gold label marathon status, becoming the largest marathon in Africa. Strategic marketing campaigns and meticulous event management were key to this success. Another case illustrated is the All Africa Music Award (AFRIMA): Founded in 2014 by Mike Dada, in collaboration with the African Union (AU), AFRIMA celebrates and rewards African musical talents, promoting cultural heritage. Today, AFRIMA has evolved into a massive project, exported from Nigeria to other African countries, achieving unprecedented success. These case studies demonstrate the impact of effective content strategy and meticulous project management in achieving remarkable outcomes.
PMX is more than just a book – it’s a testament to Abiodun’s commitment to excellence and his continuous desire to give back to the industry as evident with Fanz Championship Africa where the winners don’t just get rewarded but their communities enjoy projects in Health & Sanitation, Education and Innovation. As he celebrates his 50th birthday, this book serves as a unique and impactful gift, offering invaluable insights and lessons for project managers and experiential marketing professionals.
A major highlight of the book launch was the special awards recognition ceremony, which honoured 13 exceptional individuals who have made significant contributions to the fields of Experiential management and marketing. These distinguished awardees include: Dele Olukoju – Executive Director, The Eureka Tribe of Marketing & Communication Ltd, Tolu Fadanitan – Project Manager/Product Specialist, Dell Technology USA, Dr. Rotimi Olaniyan – Programme Director, Nottingham Business School UK, and Past President, EXMAN, Tunji Adeyinka – GMD, Republicom Group, Olajire Anifalaje – CEO, Emporium Communications Ltd, Tolu Medebem – COO/Lead Consultant, Aster Integrated Marketing Ltd, Otunba Olawale Bukola Olopade – CEO, Nilayo Sports Management Ltd, Mike Dada – Lead Consultant, PRM Africa, and President, AFRIMA, Funke Bucknor-Obruthe – CEO, Zapphaire Events, Wale Oluwaleimu – Specialist, Event & Entertainment Consult, Edi Lawani – Head Consultant, Showbiz Network Services Ltd/Patagonia Multi-Media Productions, Christine Ogbeh – Co-Founder, The Wedding Guru Nigeria and
Kingsley James – Head Consultant, Indoor Design & Concept Ltd. These individuals were recognized for their outstanding achievements, innovative approaches, and dedication to excellence in their respective fields.
Abiodun extends his heartfelt gratitude to his brothers Tunde Oshinibosi (Laface) and Toyin Oshininosi for being his pillars of support and beacons of hope when he was just starting up in life. He also appreciates friends, associates, and family members for their unwavering support, which played a pivotal role in the book launch’s success. He reserves special appreciation for his loving and supportive wife, Morenike Oshinibosi, whose steadfast encouragement and partnership helped bring his vision to life and make this milestone achievement a reality.
The book is now available for purchase, with proceeds going towards a noble cause. Don’t miss this opportunity to not only elevate your professional skills but also contribute to a worthy cause.
