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In its drive to deepen market penetration and expansion to consolidate its consumer base, Godrej Nigeria Limited, a consumer goods company, and an emerging markets FMCG leader with a growing presence in Africa, Asia and Latin America, has launched its newly built wet hair production factory in Lagos, Nigeria.
Babajide Sanwoolu, Executive Governor of Lagos State commissioned the newly built production factory in Ikeja, Lagos State on Friday, November 24, 2023.
The Governor described the project as an ‘audacious step’ taken by the company to further deepen its investment and market share in the Lagos consumer market sector, noting that the new production line would raise the company’s capacity to meet local demand for its products.
“This is a strategic investment decision being made by Godrej Nigeria Limited to transform its business and deepen its investment in consumer goods. This is a testament to our willingness to collaborate with the private sector and bring about sustainable economic benefits to better our citizens’ lives, ” Governor Sanwoolu stated.
The Governor further added that his administration would continue to pursue actions that would eliminate red tapes and regulatory impediments hindering the growth of businesses in the State, thereby demonstrating his willingness for continued collaboration with the private sector to improve the livelihood of the residents.
Kayode Oladapo, Chief Executive Officer of Godrej Group, West Africa, stated that in addition to the company’s market expansion drive, it is poised significantly to impact people and communities in ways that transform lives forever, thereby consolidating its footprint as a key human capital developer in regions where it operates. “This is a significant milestone in our company’s journey here in Nigeria, and we are not just keen on growing or expanding our footprint in businesses but impacting lives and people in ways that will make lasting impact”, Mr. Oladapo stated.
Sudhir Sitapati, Managing Director and global Chief Executive Officer, Godrej Group, also added that the launch of the new factory signifies growth for the company which marks a significant milestone for the company’s trajectory in the West African region. Mr. Sitapati commended Governor Sanwoolu and his administration for formulating business-friendly policies that enable ease of doing business and growth, which ultimately impacts the residents and citizenry.
Godrej Group is a big player in the Hair Fashion, Hair Care, Home Insecticide and Personal Care categories, particularly for women of African descent, offering a range of products tailored to their needs. The Company continues to expand its presence on the continent and other emerging markets, with manufacturing facilities in several African countries, including South Africa, Mozambique, Kenya, and Nigeria. As a 120-year-old group with over 8,900 staff in Nigeria alone, its legacy is strongly built on values that reflect trust, integrity, and respect. Its fast-rising growth is fueled by its exciting ambitious aspirations. Presently, the company enjoys the patronage of over 1.1 billion consumers globally with three categories of hair care, personal care and home care products under its belt.
The Company has also made several acquisitions, reflecting its commitment to provide consumers with a wide range of quality products and improve its market leadership. In 2008, Godrej Consumer Products Limited acquired the Kinky Group, as part of its foray into the hair extension business in Africa. Later, in 2015, Frika Hair (Pty) Limited, a leading premium hair extensions company in South Africa was acquired.
In 2011, it delved deeper into the African market with a partnership with Darling Group, a number-one player in hair extensions in 14 African countries and counting. Currently, it is the leading brand in the hair extensions category across Africa.
