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As a Legendary International promoter showbz guru and strategic Creative Economy stakeholder
I smerked with a mix bag of laughter and disdain when I read that Portable was the special guest Artist at the just concluded NBA conference resulting in a protest walkout by some concerned lawyers
What led to this development
Couldnt the NBA have worked with professionals who understand basic Events and Brand ethics
How and why did the simple issue of booking the right artist to perform at this noble event go wrong
The story of Obi Cubana surprising the NBA with a guest artist as stated by the NBA PRO is also intresting to say the least
Couldn’t the privileged few who were privy to this surprise package advise accordingly or seek proffesional clarifications on other artists options
Or Is it the Nigerian factor that eventually played out guess you cannot give what you simply don’t have
Did the NBA have to rely on a freebee that ultimately backfired spilling yoke all over there faces at the grand finally of a conference that could have otherwise been seen as successful
Surprises are great but not at this level especially taking into cognisance the upright and noble reputation of the NBA
This should not happen to the smallest organisation in this country not to mention the NBA
Kudos I must stress to the bold lawyers that staged the walkout that ultimately publicized this issue
Portable I must stress has no fault in this drama as he was proffesionally engaged to perform and perform he did
For brand perception purposes certain acts will most certainly not suit specific events or brands
Portable is a good artist with a huge fan base with lawyers not exempted
An individual lawyer can showcase portable at his party or event but not the NBA simple put for reason of brand perception and association
It’s like inviting the late Legendary Fela Anikulapo Kuti to perform at a State House function with top functionarys military etc present what an irony that will turn out to be Yes most of them love Felas lyrics and they understand and appreciate the message therein but publicly endorsing him would have constituted a wrong perception on other aspects of Fela Anikulapo Kutis life and stance
Artists profiling is about lyrics and brand perception and we must simply understand that there are some brands that will not just go down well with certain artists it’s like propecting for brand ambassadors without due diligence
Promotion 101puts the onus on the organisers to present a list of acts that will suite the gig The NBA on its part also has to dutifully send fillers out to members on there preferred artists and possible options A B and C
Nigeria is blessed with millions of highly talented artistes as exemplified with the global acceptance as such this should not be happening
The statement by a lawyer threatening to sue Portable for bad performance is also very comical
Was he involved in the performance contract and terms
The major fault lies with the NBA and whoever they engaged or relied on according to the NBA PRO to make this happen even if it was a freebee or surprise has he called it this WAHALA WAHALA could simply have been avoided
Moving forward it is expected that the NBA living to his noble status will constitute a committee to look into the real cause of this WAHALA WAHALA and AWUUUF wey don run dem belle
