Chain Reactions, St. Ives Partner in #SmearMyWoman Campaign to Fight Cervical Cancer

In further demonstration of commitment to Corporate Social Investment, Chain Reactions Nigeria, a leading public relations and integrated communication consulting firm, is partnering with St. Ives, a leading multi-specialist hospital to reduce the scourge of cervical cancer in the country. Cervical cancer is a type of cancer that occurs in the cells of the cervix which is the lower part of the uterus that connects to the vagina.
Chain Reactions is commemorating the Cervical Cancer Awareness/Prevention Month with an initiative titled, ‘A Smear in Time Saves My Woman.’ The initiative is infused with an awareness campaign tagged #SmearMyWoman, and an activation part: “100% Cervical FREE” that will deliver Free Cervical Screening to 100 less privileged girls and women who otherwise might not be able to afford the test. This is to enable early discovery and treatment of the disease.
Speaking about the campaign, Managing Director/Chief Strategist, Chain Reactions Nigeria, Israel Jaiye Opayemi, said: “Women are gatekeepers of life. They contribute to every part of our lives as mothers, sisters, daughters, wives, friends and colleagues offering support to men and the family. At Chain Reactions Nigeria, we celebrate our women, which is why all of us male executives are championing this cause to share their experience, to empathise with women who are going through cervical cancer. Truth is, whatever affects the women in our lives, affects every one of us”
Females from the age of 14 to 65, especially when they become sexually active, can contract the disease. This puts over 50 million Nigerian women at risk of cervical cancer, which remains the number one cause of all cancer deaths in Nigeria among women of reproductive age (15 – 44).
Globally, cervical cancer kills 720 women daily; that is one woman every two minutes. In Nigeria, out of the 14,000 women diagnosed with cervical cancer, about 30 of them die from the disease on daily basis, totalling over 10’000 daily.
Strains of the Human Papilloma Virus (HPV), a sexually transmitted infection, is the major cause of cervical cancer. 95% of cervical cancer diagnosis is attributed to lack of knowledge and failure to undergo pap smear screening, hence, the reason for Chain Reactions Nigeria partnering with the St. Ives Healthcare group.