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Lagos, Nigeria: Wednesday 17 th , 2018
As Lagos State is set to host the second edition of the Nigeria Beer
Festival from Thursday October 25 th to Wednesday October 31 st ,
2018, organisers of the event has promised to crown the week-long
event with maximum entertainment to fun loving Lagosians.
Speaking at a press conference to announce the event in Lagos on
Wednesday, Mr. Fola Adeyemi, the Permanent Secretary in the State
Ministry of Tourism, Arts and Culture explained that the festival is in
line with government’s agenda to grow the tourism and economy of
the state.
He stated that Lagos state is collaborating with beer brewers in the
country and their counterparts across the globe to stimulate the
economic and tourism potentials in the State.
He enjoined Lagosians to come out in their large numbers to enjoy
the ambience of the festival, assuring that the city is safe for fun
lovers because of the various infrastructure development by the
state such as Light-up Lagos among others.
“Lagos is a city state and in league with great cities all over the
world. We are actually moving the state to a 24 hour economy and
this festival will be part of the beneficiaries. Lagos is safe for fun and
business. We are joining the global tourism world to create impact
on the economy of Lagos and Nigeria.” he said.
Also speaking at the event, Akinola Oluwaleimu, General Manager of
On and One Events Limited, the organisers of the festival informed
that the festival will be held at the Eko Atlantic City, Bar Beach Water
front Ahmadu Bello Way, Victoria Island, Lagos to give it a carnival
atmosphere.
He noted that the festival, will promote responsible drinking among
drinking-age (18 +) consumers at all its touch points.
According to him, the event, since it debuted last year, has seen
Nigeria enrolled into the league of Beer Festivals around the world,
and boost the country’s tourism opportunities.
“It will be a gathering of the largest community of beer consumers
from across the country and beyond. This year’s edition will be
bigger, better and “beertiful”, he said.
He revealed that the 2017 edition attracted over ten thousand beer
enthusiasts and consequently the Festival has proven to become a
major international tourist event in Nigeria with a potential to
compete with other international beer festivals around the world.
“Nigeria Beer Festival will be a carnival week of entertainment, sales
and marketing and a gathering of the largest community of beer
consumers from across the country to bond and ‘beer’,” Oluwaleimu
assured.
He added that the Nigeria Beer Festival will provide a fitting
ambience to showcase culture and lifestyle in a carnival atmosphere
with various beer brands and other alcoholic drinks in Nigeria
connecting with their existing and potential consumers.
Oluwaleimu maintained that the festival, which will commence 4 p.m
daily is a big opportunity for major breweries to exhibit and deliver
various offerings of beer brands to the teeming consumers to
strengthen brand relationship with them. “The timing promises an
after work relaxation environment to bond with friends and
associates, he said”
He also acknowledged the support of the Lagos State government
through His Excellency, Governor Akinwunmi Ambode who found
the private driven initiative worthy enough of its endorsement and
providing necessary logistics support in security, health, safety and
publicity to ensure a hitch free event.
PHOTO NEWS
LAGOS SETS TO HOST 2018 NIGERIA BEER FESTIVAL
PHOTO CAPTIONS
From Left to Right: Mr. Dele Balogun, Executive Secretary, Lagos State Film and
Video Censors Board ;Mr. Fola Adeyemi, Permanent Secretary in the State
Ministry of Tourism, Arts and Culture; Mr. Akinola Oluwaleimu, Chief Co-
ordinator, Nigeria Beer Festival Group and Miss Tolu Adediran, member,
Nigeria Beer Festival Group at the media interactive session on the festival in
Lagos on Wednesday
From Left to Right: Mr. Dele Balogun, Executive Secretary, Lagos State Film and
Video Censors Board ;Mr. Fola Adeyemi, Permanent Secretary in the State
Ministry of Tourism, Arts and Culture; Mr. Akinola Oluwaleimu, Chief Co-
ordinator, Nigeria Beer Festival Group and Miss Tolu Adediran, member,
Nigeria Beer Festival Group at the media interactive session on the festival in
Lagos on Wednesday
From Left to Right: Mr. Dele Balogun, Executive Secretary, Lagos State Film and
Video Censors Board ;Mr. Fola Adeyemi, Permanent Secretary in the State
Ministry of Tourism, Arts and Culture and Mr. Akinola Oluwaleimu, Chief Co-
ordinator, Nigeria Beer Festival Group at the media interactive session on the
festival in Lagos on Wednesday
From Left to Right: Mr. Dele Balogun, Executive Secretary, Lagos State Film and
Video Censors Board ;Mr. Fola Adeyemi, Permanent Secretary in the State
Ministry of Tourism, Arts and Culture and Mr. Akinola Oluwaleimu, Chief Co-
ordinator, Nigeria Beer Festival Group at the media interactive session on the
festival in Lagos on Wednesday
