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Omonike Fowowe: Relentless Entrepreneurialism
Omonike Fowowe is easily one of the best symbols of relentless optimism you would find; this 25 year old entrepreneur has built a plethora of marketing communications and humanitarian brands under the holding company; Express Multi-Concept Resources (EMR) Group Ltd; which she founded in 2011; fully focused helping organizations to be more visible and accessible to their customers; using the internet and several other veritable channels.
With clients like Access Bank, Zaron, Mall for Africa and CoolWorldPZ Cussons, MarcopoloHotels&Suites , MarcopoloProperties, among so many other large and small brands; EMR Group Ltd has within it; EmrMarketing, EmrMedia, EMRMoments, EMRStyleOnline , EMR&Brands, EMRMedia , EMRPR, and EMRAcademy. Each of these companies specializes in a segment of Marketing Communications including; Sales Promotions and Distribution, Product Activations, Online Brand Management , Digital Marketing and Training, Media Buying, Media Services and Advisory, Events Management , Advertising and Public Relations.
Online and offline, Nike Fowowe (CMICIN) is an entrepreneurial force. Already the EMR Group has a collective subscriber base of over 1,000,000 people across their social media platforms with owning Africa’s Leading Digital Marketing Firm EMRMarketing .When you meet her in person; one begins to understand why this young entrepreneur is fully convinced that these are just early days and the possibilities of the future are truly limitless.
Nike Fowowe (25) was literarily born into the media, her mother was the Director at Radio 1, a subsidiary of the Federal Radio Corporation of Nigeria (FRCN) and as early as age 8, Fowowe found herself within the world of breaking news, production equipment, public relations and some of nations top talents in broadcasting that would grow to become some of the patriarchs of the modern age. These experiences would provide the impetus for her to proceed to study Mass Communication at the Redeemers University in Ogun State Nigeria bagging a Second-class Upper. And it was at this university that Nike Fowowe begun making her own light foot prints in media and marketing communications that have led to some of the giant strides she is making today as president of EMR Group Ltd. In her own words; ‚It all started from my University days. I was chosen as the Advert Manager for the campus magazine and newspaper called ‘Run Pearl’ and ‘Run Chronicles’ respectively. Those experiences shaped my person and prepared me for the labour market‛.
Nike Fowowe has a passion for sharing information. As a young undergraduate she would help other students that ran petty trades and small businesses advertise their products/services in this magazine as well as via her personal social media pages. It was natural that she would build remarkable following on all these platforms as people could trust her to provide the latest and most authentic information on campus; either online or offline. Today, Corporate Organizations, Government Parastatals, Individuals, Non-Governmental Organizations among others all leverage the platforms and services of EMR Group Ltd to actively connect and engage their target customers.
As a general rule, Nike Fowowe has built EMR Group to focus single-mindedly on guaranteeing Return on Investment (ROI) for her clients and like the slogan that you would here repeated time again as you walk around the EMR Group Office in Ikoyi, Lagos Nigeria; ‚we do not think just about activity; we think results‛. Another foundational principle on which EMR Group Ltd is built is; joy. In thinking customer satisfaction; Fowowe rallies her various teams to deliver joy to clients. Whether this joy is delivered in increased following online for a client; new customer activations or the ability to derive deeper engagement with a particular customer segment via one of the EMR platforms, Nike Fowowe has built a culture in her organization that ensures they maintain their focus in the very right places.
Nike Fowowe (25) is also a firm believer in the discovery and exhibition of new talent; in one of her latest projects; the MUA Challenge; which was focused on providing a platform for make-up artists across the country to showcase their work directly to potential customers; investors and other leading names in Nigeria’s fashion and entertainment industries. With auditions held across the North South, East and West of the country; in Abuja, Portharcourt, Enugu and Lagos states respectively and a grand finale in Lagos State; the MUA Challenge had a total of 5000 contestants all getting an opportunity to showcase their work to a greater audience. This was yet another special project of EMR Group which is making a definite impact in the lives of several young entrepreneurial Nigerians.
Furthermore, in the character of making impact, the year 2015 would see Fowowe launch the EMR Foundation. This foundation is set up to ‘lend its hand; one step at a time’ to several dire causes plaguing women and children across the continent of Africa.
With an impressive roll call of notable achievements and a mind that never stops imagining new possibilities as well as avenues to create a more functional world for all, Fowowe is tireless. This relentless dreamer, who has carved a niche for herself in Media and Marketing communications, is also a serial entrepreneur with interests in some other high profit segments like food services and fitness with her Café Lagos Confectionary and EMR Perfect Size. Being a young entrepreneur, Fowowe, has mastered the rare skill of galvanizing teams to achieve set objectives; this is why her multifaceted vision for her life is fast coming into shape; for someone who in half a decade; would just be 30! Join us in Celebrating the #EMRBossAt25 come May 24, 2015!!
To know more about Nike Fowowe and her Company ‘EMRGroup’ Visit
Website: www.nikefowowe.com www.www.emrgrouponline.com
Email: [email protected]
Facebook: www.facebook.com/OmonikeFowowe
Twitter:www.twitter.com/Nike_Emr
LinkedIn: www.linkedin.com/OmonikeFowowe
Instagram: www.instagram.com/Nike_Emr
