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MEDIA ADVISORY
AUC – AFRIMA (All Africa Music Awards) Joint Conference /Roundtable Discussion
INVITATION TO REPRESENTATIVES OF THE MEDIA
What: AUC – AFRIMA Joint Conference/Roundtable
Theme: “Using Music, Culture and Entertainment as tools for a new Africa”
Who: Department of Social Affairs of the African Union Commission (AUC) and All Africa Music Awards (AFRIMA)
When: 29th April 2015
Where: African Union Headquarters, Addis Ababa, Ethiopia
Objectives:-
• Provide a platform for music professional and practitioners, recording artistes, cultural experts, policy makers and shapers, corporate sector and media working in the creative and culture sectors to interface within Africa’s rapidly evolving music scene and contribute to its transformation narrative.
• Promote the cultural and musical heritage of Africa; stimulate conversations among Africans and between Africa and the rest of the globe about the great potentials and values of the African culture and artistic heritage.
• Identify challenges in the implementation of instruments related to the promotion of African music and culture
• Stimulate advocacy among the media to project the benefits of the African creative industry as a driver of the creative economy holding limitless potential for the economic and socio-political development of Africa.
• Review the mission and objectives of the AFRIMA programme of activities in partnership with the African Union Commission and mobilise greater participation and inclusiveness across the continent.
• Unveil the 2015 AFRIMA Calendar of events as it pertains to promoting the AU cultural agenda for peace building, integration, democracy, economic advancement and youth/social development.
Expected Outcome: Collaboration between the African Union Commission, the All Music Awards (AFRIMA) Initiative and other music stakeholders strengthened and enhanced;
2015 AFRIMA programme of events unveiled;
All Africa Music Awards Initiative publicised and disseminated;
African cultural and creative industries promoted.
Participants: The participants of the events will include: H.E. Dr. Mustapha Sidiki Kaloko, Commissioner for Social Affairs; Mr. Mike Dada, AFRIMA President and Executive Producer; AFRIMA International Committee; Music experts and Media personnel
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Background: Creative economies are still in the stages of infancy in Africa, as our continent’s economies remain heavily resource dependent. But the industries are providing Africa with real economic traction, a hub of cultural heritage with the opportunity to diversify its economy while at the same time stimulating social, cultural and political development.
Furthermore, the cultivation/exploration of creative and cultural industries is imperative to satisfy the demands of a labor market dominated by an ever-increasing youth bulge.
The fact that 200 million people in Africa are aged between 15 and 24 (with projections of these figures doubling by 2045 as per the 2012 African Economic Outlook report by the African Development Bank Group), further contributes to the prospects of innovative and entrepreneurial strategies that will significantly boost the creative and cultural industries of the continent. Africans are expected to reach a population of two billion by 2050, the majority under the age of 35, translating into a new consumer class.
As part of the channels to communicate this mission and connect Africans, AFRIMA put together the world-class 2014 awards ceremony and programme of activities across the globe bringing the live experience of our cultural and musical entertainment to millions of fans and followers in Africa and beyond.
For the 2015 edition to be hosted in Nigeria, AFRIMA is again aligning its values of promoting African unity and celebrating cultural uniqueness along the lines of the African Union Commission’s Charter for African Cultural Renaissance adopted in 2006 and which constitutes significant achievements for the promotion of cultural diversity and African cultural identity.
The concept of African Cultural Renaissance is hailed as one of the main stimuli to fuel the realization of the AU’s vision for peace building, integration, democracy and active participation in the world’s joint effort towards sustainable development and mutual enrichment.
AFRIMA will sustain and achieve this objective through various conferences involving the culture, business and entertainment sectors of African economy, music concerts at entertainment venues and on university campuses to further align the 18-24 target audience to African music and culture.
The One-Day Programme is divided into three sections:
1. A Closed-Door Roundtable Session involving AU Executives and AFRIMA International Executives
2. Roundtable conference with AU executives, AFRIMA International Committee members, 2014 award winners and media
3. A Joint Press Conference
Media representatives are invited to cover the event.
Attached is the work program of the event:
Contact:
DSA/AUC: Ms. Angela Martins
Head of Culture Division; Department of Social Affairs; E-mail: [email protected] .
AFRIMA: Ms. Adenrele Niyi
Programme Director; E-mail:
For any media enquiries, please contact:
Esther Azaa Tankou, Directorate of Information and Communication, African Union Commission
Tel: +251 911361185, E-mail: [email protected]
For further information:
Directorate of Information and Communication | African Union Commission I E-mail: [email protected] I Web Site: www.au.int I Addis Ababa | Ethiopia
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