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The Board of Promasidor Nigeria Limited, makers of Cowbell Milk; has elevated Mr. Onyekachi Onubogu, to the position of Executive Director (Commercial).
Mr. Onubogu is an experienced marketing and business development manager with cross-functional and multi-national living and working exposure across the African continent. He has over 19 years’ experience in sales, marketing, finance and general management functions.
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He joined Promasidor Nigeria Limited as General Manager- Marketing in 2010 and rose to become Commercial Director in January, 2013 overseeing sales, trade marketing and brand management functions.
Onyekachi holds a B.Sc. in Physics from the University of Jos in 1994 and obtained an MBA from the Gordon’s Institute of Business Sciences, University of Pretoria, South Africa. He also participated in the Advanced Management Program at the prestigious Wharton Business School (2012).
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His professional career is a collage of innovative strides and unfettered brilliance. He began as Customer Business Development Executive with Procter and Gamble in 1995. His spirit of excellence saw him quickly rise through the ranks. By December 1997 he was the Regional Sales Manager at Procter & Gamble leading a team of over 20 people to deliver on volume, distribution and visibility for the key brands within the portfolio.
In 2000, he became Customer Marketing Manager at P&G managing the interface between marketing and sales departments and leading the launch of brands like Ariel and Vicks into the Nigerian and Ghanaian markets. Armed with an unmatched understanding of the sales field and an ardent desire to continue learning, he began his odyssey into the world of brands & branding becoming Brand Manager of P & G in South Africa in April 2002.
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Onubogu moved to Guinness Nigeria Plc (Diageo Africa) in 2005 as marketing manager of the Guinness Brand. His work at Guinness remained etched in memory as he was behind the multiple award winning Greatness campaign and the ‘Udeme’ brand personification which saw the brand soar.
He later became the Marketing Manager, Family Care at Kimberly Clark, South Africa in 2008. Equipped with the understanding of East & Anglo West African business terrain and the FMCG space, he became an Associate Director at Prosperity Capital Management in Nairobi Kenya a private equity firm in investment in Russia and Africa.
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