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Larry Annetts, an accomplished professional with more than 16 years cognate experience gained in multinational organizations is replacing Mr Bola Akingbade as the new Chief Marketing Officer at MTN Nigeria. Akingbade effectively retires on June 30 2012.

This development brings to rest months of speculations by onlookers and industry watchers on who succeeds the veteran marketer.

In 2004, Annetts served as MTN Nigeria’s General Manager, Products and Services Development in the Marketing & Strategy Division. In this role he designed, implemented and launched the first Mobile Virtual Private Network (VPN) platform in Africa. He also led the team that customized, implemented and launched GPRS and MMS technology for the first time in Nigeria.

In 2005 as Chief Marketing & Strategy Officer, at MTN Irancell, he set up and developed the Marketing & Strategy Division there, launching the entire suite of products and services including 30 first-to-be-launched products that spearheaded MTN’s regional growth.

He contributed immensely to the accumulation of over 36.2 million customers for MTN Iran in slightly over 5 years of operations in that country, setting the MTN Group record for the highest number of activations per day.

MTN Nigeria clearly intends to maintain its leadership position and capacity to provide innovative products and services earmarked to enrich the lives of its esteemed customers.